Follow-ups

When the word 'marketing' is closely reviewed for understanding its real working, there are two steps involved in it. The first one involves gathering a possible list of contacts/leads who can be interested in your product/services/solutions profile and the second one focuses on following up with them with the sole aim to sell and bag profit.

Although, many organizations have often rated 'follow up' as one of the easiest tasks but research proves that mostly leads do not convert into clients due to the absence of an effective follow up process.

Research shows that about 40-50% of all the inbound sales leads are never followed up. This is where sales CRM [Lead]Prime comes handy and prove beneficial for the busy clients.

• It is important to ensure that all the inbound sales leads are correctly entered into [Lead]Prime and are also assigned to particular sales personnel.
• [Lead]Prime ensures that your sales rep do not check the follow up activity each moment of the day as an automatic email along with an SMS alert is sent to the assigned sales team member everyday to inform about the daily follow up activity.
• Also, the hierarchal user is also informed about his/her team's follow up activity via email and SMS alert so that they are able to keep a close track about the different follow ups.
• Efficient follow ups help establishing good rapport among the existing and prospective clients both. It is a good way to measure and also improve ROI.
• Always remember, following up is an essential part of any good marketing strategy. [Lead]Prime's Follow up feature has the potential to enhance your marketing skills.