Marketing Automation

Thanks to [Lead]Prime's marketing automation solution, it is possible to carry out your marketing initiatives with result driven precision and coordination. Our solution focuses on four different aspects such as develop, execute, track and focus.

• Priortizing customers profile while developing targeted marketing campaigns.
• Execution of the email campaigns at the apt time.
• Keeping a close track of the marketing spending.
• Stressing and also bringing improvement in the lead generation quality.

This solution also ensures that all the responses to the marketing campaigns are identified and can be found out what is working. Also, changes can be made as per the requirement so that ROI improves.

Some of the essential features of [Lead]Prime are :

1. Planning and execution of marketing campaigns
   • Developing client specific marketing activities and objectives.
   • Defining success metrics apart from measuring the success rate of the ROI of campaign effectiveness.
   • Identifying leads/ contacts, sales opportunities and inquiries on the basis of marketing campaigns.
2. Bringing improvement in email marketing initiatives
   • Managing email/ lead list also sales cycle data.
   • Sending mass email campaigns to only chosen leads/contacts.
3. Bringing improvement in the marketing performance