[Lead]Prime's campaign management tool allows you to deliver targeted marketing campaigns, which helps in elimination of guesswork and making the best possible use of the marketing resources. It also helps closely review the marketing budgets effectively.
Some of its key benefits are :
- Managing, tracking and also analyzing the different campaigns comprising of email, direct mail, and also multiple campaigns all in one single platform.
- Analyze and measure the ROI of the campaigns.
- Creation of multiple campaigns using the pre-defined templates or by developing your own unique templates.
- Planning, executing and tracking your campaigns with ease.
- Drill down into campaign users and activities.
- Segmenting the client lists for ensuring that you send targeted marketing communications to the right people.
- Record and also re-use the successful campaign lists for future use.
- Tracking open rates, clicks to determine the effectiveness of campaigns.
- Creating of follow up call lists on the basis of positive response.